Youtube CPM Rate by Niche/Category 2023
After monetization, the main factors that influence how much money you make on YouTube are YouTube CPM Rates and YouTube CPC Rates. In this article, you will learn the terms like CPM, CPC and also learn how CPM rates vary from country to country.
What is Youtube CPM?
CPM (cost per thousand impressions) is a metric used by advertisers to measure how much they spend per 1000 views to see their ads on YouTube.
What is YouTube CPC ?
CPC stands for cost per click. In youtube industry, it is the amount advertisers have to pay everytime someone clicks on the ads that are displayed on a youtube video. Ads can be of any type including banner ads, footer ads, skippable ads and non-skippable ads.
What are the Top 10 Countries with highest YouTube CPM Rates?
| S.N. | Country | CPM Rate |
|---|---|---|
| 1. | Norway | $43.15 |
| 2. | Germany | $38.85 |
| 3. | Moldova | $29.50 |
| 4. | Algeria | $24.50 |
| 5. | South Korea | $17.00 |
| 6. | Sweden | $18.18 |
| 7. | Finland | $14.90 |
| 8. | United Kingdom | $13.75 |
| 9. | Canada | $13.50 |
| 10. | United States | $13.00 |
Here is the detailed list of youtube CPM rates by countries 2023;
| Countries | CPM ($) | CPM(€) | CPM (£) | CPM (₹) |
| Afghanistan | $3.11 | €2.83 | £2.38 | ₹237.51 |
| Åland Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Albania | $0.74 | €0.67 | £0.57 | ₹56.51 |
| Algeria | $2.57 | €2.34 | £1.97 | ₹196.27 |
| American Samoa | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Andorra | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Angola | $0.15 | €0.14 | £0.11 | ₹11.46 |
| Antigua and Barbuda | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Argentina | $0.77 | €0.70 | £0.59 | ₹58.81 |
| Armenia | $3.91 | €3.56 | £2.99 | ₹298.61 |
| Aruba | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Australia | $36.21 | €32.96 | £27.71 | ₹2,765.39 |
| Austria | $16.86 | €15.34 | £12.90 | ₹1,287.61 |
| Azerbaijan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Bahamas | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bahrain | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bangladesh | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Barbados | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Belarus | $3.31 | €3.01 | £2.53 | ₹252.79 |
| Belgium | $15.43 | €14.04 | £11.81 | ₹1,178.40 |
| Belize | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Benin | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Bhutan | $6.30 | €5.73 | £4.82 | ₹481.14 |
| Bolivia | $0.73 | €0.66 | £0.56 | ₹55.75 |
| Bosnia and Herzegovina | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Botswana | $8.87 | €8.07 | £6.79 | ₹677.41 |
| Brazil | $6.65 | €6.05 | £5.09 | ₹507.87 |
| Brunei Darussalam | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Bulgaria | $6.83 | €6.22 | £5.23 | ₹521.61 |
| Burkina Faso | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Burundi | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Cabo Verde | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Cambodia | $0.52 | €0.47 | £0.40 | ₹39.71 |
| Cameroon | $1.78 | €1.62 | £1.36 | ₹135.94 |
| Canada | $29.15 | €26.53 | £22.30 | ₹2,226.21 |
| Cayman Islands | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Central African Republic | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Chad | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Chile | $0.54 | €0.49 | £0.41 | ₹41.24 |
| China | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Colombia | $7.57 | €6.89 | £5.79 | ₹578.13 |
| Comoros | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Congo | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Congo | $0.40 | €0.36 | £0.31 | ₹30.55 |
| Costa Rica | $2.62 | €2.38 | £2.00 | ₹200.09 |
| Côte d’Ivoire | $2.24 | €2.04 | £1.71 | ₹171.07 |
| Croatia | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Cuba | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Curaçao | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Cyprus | $7.31 | €6.65 | £5.59 | ₹558.27 |
| Czech Republic | $9.73 | €8.86 | £7.44 | ₹743.09 |
| Czechia | $2.95 | €2.68 | £2.26 | ₹225.29 |
| Denmark | $17.49 | €15.92 | £13.38 | ₹1,335.73 |
| Djibouti | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Dominica | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Dominican Republic | $2.67 | €2.43 | £2.04 | ₹203.91 |
| Ecuador | $1.53 | €1.39 | £1.17 | ₹116.85 |
| Egypt | $0.29 | €0.26 | £0.22 | ₹22.15 |
| El Salvador | $3.03 | €2.76 | £2.32 | ₹231.40 |
| Equatorial Guinea | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Estonia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Eswatini | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Ethiopia | $1.01 | €0.92 | £0.77 | ₹77.13 |
| Faroe Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Fiji | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Finland | $11.29 | €10.28 | £8.64 | ₹862.23 |
| France | $4.51 | €4.10 | £3.45 | ₹344.43 |
| France | $15.53 | €14.13 | £11.88 | ₹1,186.04 |
| French Guiana | $0.00 | €0.00 | £0.00 | ₹0.00 |
| French Polynesia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gabon | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Gambia | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Georgia | $3.46 | €3.15 | £2.65 | ₹264.24 |
| Germany | $18.79 | €17.10 | £14.38 | ₹1,435.01 |
| Ghana | $1.91 | €1.74 | £1.46 | ₹145.87 |
| Gibraltar | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Greece | $6.23 | €5.67 | £4.77 | ₹475.79 |
| Grenada | $4.25 | €3.87 | £3.25 | ₹324.58 |
| Guadeloupe | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guam | $2.38 | €2.17 | £1.82 | ₹181.76 |
| Guatemala | $1.14 | €1.04 | £0.87 | ₹87.06 |
| Guinea | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Guinea-Bissau | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Guyana | $4.50 | €4.10 | £3.44 | ₹343.67 |
| Haiti | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Honduras | $3.32 | €3.02 | £2.54 | ₹253.55 |
| Hong Kong | $17.23 | €15.68 | £13.18 | ₹1,315.87 |
| Hungary | $0.90 | €0.82 | £0.69 | ₹68.73 |
| Hungary | $6.52 | €5.93 | £4.99 | ₹497.94 |
| Iceland | $4.33 | €3.94 | £3.31 | ₹330.69 |
| India | $0.70 | €0.64 | £0.54 | ₹53.46 |
| Indonesia | $0.20 | €0.18 | £0.15 | ₹15.27 |
| Iran | $5.67 | €5.16 | £4.34 | ₹433.02 |
| Iraq | $0.71 | €0.65 | £0.54 | ₹54.22 |
| Ireland | $18.20 | €16.56 | £13.93 | ₹1,389.95 |
| Isle of Man | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Israel | $14.08 | €12.81 | £10.77 | ₹1,075.30 |
| Italy | $0.89 | €0.81 | £0.68 | ₹67.97 |
| Italy | $13.66 | €12.43 | £10.45 | ₹1,043.23 |
| Jamaica | $4.94 | €4.50 | £3.78 | ₹377.27 |
| Japan | $10.53 | €9.58 | £8.06 | ₹804.19 |
| Jersey | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Jordan | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Kazakhstan | $1.77 | €1.61 | £1.35 | ₹135.18 |
| Korea | $8.88 | €8.08 | £6.79 | ₹678.17 |
| Korea (the Republic of Korea) | $0.30 | €0.27 | £0.23 | ₹22.91 |
| Kuwait | $6.56 | €5.97 | £5.02 | ₹500.99 |
| Kyrgyzstan | $1.23 | €1.12 | £0.94 | ₹93.94 |
| Lao People’s Democratic Republic | $5.09 | €4.63 | £3.89 | ₹388.73 |
| Latvia | $6.60 | €6.01 | £5.05 | ₹504.05 |
| Lebanon | $1.70 | €1.55 | £1.30 | ₹129.83 |
| Lesotho | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Liberia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Libya | $4.69 | €4.27 | £3.59 | ₹358.18 |
| Liechtenstein | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Lithuania | $6.86 | €6.24 | £5.25 | ₹523.90 |
| Luxembourg | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Macao | $1.25 | €1.14 | £0.96 | ₹95.46 |
| Macedonia | $1.27 | €1.16 | £0.97 | ₹96.99 |
| Madagascar | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Malawi | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Malaysia | $1.40 | €1.27 | £1.07 | ₹106.92 |
| Maldives | $2.01 | €1.83 | £1.54 | ₹153.51 |
| Mali | $8.41 | €7.65 | £6.43 | ₹642.28 |
| Malta | $5.34 | €4.86 | £4.09 | ₹407.82 |
| Martinique | $0.00 | €0.00 | £0.00 | ₹0.00 |
| Mauritania | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mauritius | $7.05 | €6.42 | £5.39 | ₹538.41 |
| Mayotte | $3.00 | €2.73 | £2.30 | ₹229.11 |
| Mexico | $9.51 | €8.66 | £7.28 | ₹726.29 |
| Moldova | $3.80 | €3.46 | £2.91 | ₹290.21 |
| Mongolia | $5.85 | €5.32 | £4.48 | ₹446.77 |
| Montenegro | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Morocco | $0.34 | €0.31 | £0.26 | ₹25.97 |
| Mozambique | $6.78 | €6.17 | £5.19 | ₹517.79 |
| Myanmar | $1.22 | €1.11 | £0.93 | ₹93.17 |
| Namibia | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Nepal | $2.14 | €1.95 | £1.64 | ₹163.43 |
| Netherlands | $17.77 | €16.17 | £13.60 | ₹1,357.11 |
| New Caledonia | $1.33 | €1.21 | £1.02 | ₹101.57 |
| New Zealand | $28.15 | €25.62 | £21.54 | ₹2,149.84 |
| Nicaragua | $1.92 | €1.75 | £1.47 | ₹146.63 |
| Niger | $6.00 | €5.46 | £4.59 | ₹458.23 |
| Nigeria | $2.89 | €2.63 | £2.21 | ₹220.71 |
| Northern Mariana Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Norway | $20.17 | €18.36 | £15.43 | ₹1,540.40 |
| Oman | $3.78 | €3.44 | £2.89 | ₹288.68 |
| Pakistan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Palestine | $2.50 | €2.28 | £1.91 | ₹190.93 |
| Panama | $1.73 | €1.57 | £1.32 | ₹132.12 |
| Papua New Guinea | $2.27 | €2.07 | £1.74 | ₹173.36 |
| Paraguay | $2.48 | €2.26 | £1.90 | ₹189.40 |
| Peru | $1.24 | €1.13 | £0.95 | ₹94.70 |
| Philippines | $0.48 | €0.44 | £0.37 | ₹36.66 |
| Poland | $7.67 | €6.98 | £5.87 | ₹585.76 |
| Portugal | $10.32 | €9.39 | £7.90 | ₹788.15 |
| Puerto Rico | $8.05 | €7.33 | £6.16 | ₹614.79 |
| Qatar | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Réunion | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Romania | $1.85 | €1.68 | £1.42 | ₹141.29 |
| Russian Federation | $1.45 | €1.32 | £1.11 | ₹110.74 |
| Rwanda | $1.09 | €0.99 | £0.83 | ₹83.24 |
| Saint Kitts and Nevis | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Saint Lucia | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Saint Pierre and Miquelon | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Saint Vincent and the Grenadines | $1.33 | €1.21 | £1.02 | ₹101.57 |
| Samoa | $0.00 | €0.00 | £0.00 | ₹0.00 |
| San Marino | $1.50 | €1.37 | £1.15 | ₹114.56 |
| Saudi Arabia | $0.33 | €0.30 | £0.25 | ₹25.20 |
| Senegal | $0.80 | €0.73 | £0.61 | ₹61.10 |
| Serbia | $1.20 | €1.09 | £0.92 | ₹91.65 |
| Seychelles | $1.75 | €1.59 | £1.34 | ₹133.65 |
| Sierra Leone | $3.50 | €3.19 | £2.68 | ₹267.30 |
| Singapore | $17.75 | €16.15 | £13.58 | ₹1,355.58 |
| Sint Maarten (Dutch part) | $0.50 | €0.46 | £0.38 | ₹38.19 |
| Slovakia | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Slovenia | $8.28 | €7.54 | £6.34 | ₹632.35 |
| Solomon Islands | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Somalia | $1.24 | €1.13 | £0.95 | ₹94.70 |
| South Africa | $10.00 | €9.10 | £7.65 | ₹763.71 |
| South Sudan | $2.00 | €1.82 | £1.53 | ₹152.74 |
| Spain | $14.22 | €12.94 | £10.88 | ₹1,085.99 |
| Sri Lanka | $4.06 | €3.70 | £3.11 | ₹310.07 |
| Sudan | $2.82 | €2.57 | £2.16 | ₹215.37 |
| Suriname | $7.03 | €6.40 | £5.38 | ₹536.89 |
| Svalbard and Jan Mayen | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Sweden | $13.36 | €12.16 | £10.22 | ₹1,020.31 |
| Switzerland | $23.13 | €21.05 | £17.70 | ₹1,766.46 |
| Syrian Arab Republic | $1.32 | €1.20 | £1.01 | ₹100.81 |
| Taiwan | $0.59 | €0.54 | £0.45 | ₹45.06 |
| Tajikistan | $1.67 | €1.52 | £1.28 | ₹127.54 |
| Tanzania | $1.96 | €1.78 | £1.50 | ₹149.69 |
| Thailand | $0.27 | €0.25 | £0.21 | ₹20.62 |
| Timor-Leste | $0.67 | €0.61 | £0.51 | ₹51.17 |
| Togo | $1.87 | €1.70 | £1.43 | ₹142.81 |
| Trinidad and Tobago | $2.39 | €2.18 | £1.83 | ₹182.53 |
| Tunisia | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turkey | $3.08 | €2.80 | £2.36 | ₹235.22 |
| Turkmenistan | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Turks and Caicos Islands | $0.45 | €0.41 | £0.34 | ₹34.37 |
| Uganda | $2.22 | €2.02 | £1.70 | ₹169.54 |
| Ukraine | $1.27 | €1.16 | £0.97 | ₹96.99 |
| United Arab Emirates | $8.13 | €7.40 | £6.22 | ₹620.90 |
| United Kingdom | $21.59 | €19.65 | £16.52 | ₹1,648.85 |
| United States | $32.75 | €29.81 | £25.06 | ₹2,501.15 |
| Uruguay | $3.17 | €2.89 | £2.43 | ₹242.10 |
| Uzbekistan | $0.94 | €0.86 | £0.72 | ₹71.79 |
| Vanuatu | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Venezuela | $3.75 | €3.41 | £2.87 | ₹286.39 |
| Viet Nam | $0.25 | €0.23 | £0.19 | ₹19.09 |
| Virgin Islands (British) | $1.00 | €0.91 | £0.77 | ₹76.37 |
| Virgin Islands (U.S.) | $3.29 | €2.99 | £2.52 | ₹251.26 |
| Western Sahara | $0.35 | €0.32 | £0.27 | ₹26.73 |
| Yemen | $1.11 | €1.01 | £0.85 | ₹84.77 |
| Zambia | $13.00 | €11.83 | £9.95 | ₹992.82 |
| Zimbabwe | $3.00 | €2.73 | £2.30 | ₹229.11 |
Youtube CPM Rate by Niche/Category 2023:
Targetting high CPC country is one part of optimizing youtube revenue. Another important thing is to choose advertiser – friendly niche or category. It’s essential to choose a category for your YouTube channel that will bring in a significant amount of income when it’s monetized. Now, here is 2023 list of Youtube CPM rates by niches.
| Niche | CPM Rate |
|---|---|
| Affiliate Marketing | 12-22$ |
| Stock Market / Investment | 8-18$ |
| Drop Shipping | 7-14$ |
| Content Creation | 5-13$ |
| Personal Finance | 4-12$ |
| Entertainment | $0.50-$10 |
| News and Politics | $0.50-$30 |
| Sports | $2-$25 |
| Pets and Animals | $0.25-$5 |
| Cars and Motorcycles | $1-$10 |
| Beauty and Fashion | $2-$50 |
If you are using Google Adsense to earn money from your website, you should read this article on Google Adsense CPC Rates by Country.
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